Through real time bidding, publishers and advertisers are able to sell and buy ads facilitated by a supply side platform. An SSP is programmatic software for publishers to facilitate sales of their advertising impressions.
So, advertisers, or specifically their Demand-Side Platforms, evaluate ad potential in real time and decide whether or not to place a bid and how much to bid.
Let's say Silk is a UK-based beauty brand that just launched a new brow line and is running a campaign. They set up their campaign on a Demand-Side Platform (DSP) and are targeting users who regularly shop for makeup products, are located in the Manchester area, and are between 18 to 30 years of age. The brand also wants its ads to only show on sites related to beauty and lifestyle.
A integração de dados utilizando a Dinamize É possibilitado a ser realizada de forma direta, utilizando sistemas saiba como Zapier e Pluga ou via Webhook de entrada (exclusivo para clientes
Isso contribui de modo a construir uma imagem positiva da empresa, produzir uma conexão emocional utilizando os consumidores e fortalecer a presença pelo Nicho.
Devido aos efeitos Ainda mais rápidos e assertivos. Essa é a maneira de realizar usando de que potenciais clientes conheçam a sua própria marca e a sua própria empresa e se interessem pelos seus serviçESTES ou produtos.
It has become one of the most important parts of modern online advertising, surpassing previous, less efficient ways of connecting online publishers and advertisers.
Real-time bidding makes the online advertisement process fast and easy. Marketers can skip the back-and-forth previously associated with Prevenção de fraudes ad buying and focus on tracking the results, increasing the ROI from your campaigns and empowering your brand to grow better.
The difference is that while RTB utilizes programmatic advertising, not all programmatic advertising uses RTB. For example, advertisers can programmatically purchase inventory directly from publishers instead of bidding on an open market with RTB.
Economizar em custos utilizando publicidade é uma tarefa mais simples quando aplicamos o RTB no POR DIA a POR DIA do marketing. ESTES anunciantes pagam unicamente pelas impressões associadas ao público que lhes interessa.
It’s a win-win situation where advertisers can target the most relevant users, and publishers can maximize the efficiency of their inventory.
Demand-side platforms play a similar role for advertisers as SSPs do for publishers. They are automation tools which allow advertisers to effectively manage, analyse, optimize and run their advertising campaigns over many different networks.
Dito isso, Vive claro de que não se trata de um ambiente que pode ser explorado isento um planejamento eficiente, que destaque a sua marca e gere vantagens em relação aos competidores.
Publishers worry that RTB will enable brands to pay them less for their inventory. However, by selling their impressions to the most relevant and motivated advertisers, the RTB auction helps publishers earn the highest price per impression. With real-time bidding, publishers monetize their media better because they can: Virtually trade with unlimited advertisers to minimize unsold inventory.